Facebook is the largest social network in the world, it has more than billion active users, 70% of whom log in on a daily basis.
Do you know:
Facebook grown itself as being unknown over a decade ago to billions of people using it today. Has there ever been a success like Facebook?
And more importantly, with that momentum, do you think there will be anything that will stop it? Will it go from billions of active users to millions or even thousands over the next decade?
Probably not. Facebook is here to stay.
And with such a large user base, ignoring Facebook really isn’t a good idea for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.
In this guide, I’ll show you the basics of how to use Facebook to your advantage. The guide is aimed at the beginner who wants an introduction into marketing their business on the world’s largest social network.
What is Facebook Marketing?
Facebook Marketing is another form of affiliate marketing in which marketers promote products on Facebook.
Suitable For –
People who like to use Facebook.
Time Required For Starting Facebook Marketing –
You can easily start Facebook marketing by creating promotional posts and create a Facebook page promoting a product.
This can be done within minutes.
How Can You Market on Facebook?
In General you can start marketing by sharing posts with your friends, but experts prefer to follow these three tools pages, ads, and groups, that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
Facebook pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it.
While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have.
Advantages: Pages are free and easy to set up.
Disadvantages: It can be hard to get a foothold and build a fanbase with a page.
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement:
Advantages: Ads have powerful targeting parameters.
Disadvantages: Ads can get expensive, depending on your goals.
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have. You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Advantages: Groups are free and have high levels of engagement.
Disadvantages: Groups can be very time consuming.
How to Market Facebook Pages
Facebook pages are the simplest, easiest way to get started marketing with Facebook. They’re free, relatively easy to set up, and incredibly flexible. There’s not much of a downside, either.
Unfortunately, many companies don’t use them to their full potential; or worse, use them badly. These guidelines will help you avoid making those mistakes.
Profile Photo and Cover Image
Your profile photo should be your logo. Simple as that.
The cover image is a different story. It’s really up to you to decide what to put here. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. Pick a photo that will enhance your page and draw the eye of your visitors.
The “About” section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page what your business does.
Make sure you put good information here, telling people what you’re company does, why you’re different, and other interesting details. If you can, take the time to write it specifically for your Facebook audience. You can copy the text from the “About” page of your website or blog, if you’re in a pinch. Be sure to fill in all of your data under “Basic Info.”
Just remember to keep it friendly and informal. A casual tone usually works best on Facebook. You also may want to put your hours of operation in the About section.
Post Useful Information to Your Wall
What you post to your wall will show up in the news feeds of everyone who has “Liked” your page, just as it does when you post something to your personal profile.
So, make sure what you’re posting is useful to your fans. Don’t post endless updates about the same thing, and don’t post too many updates, clogging the news feeds of your fans.
Here are some ideas for the kinds of things you might want to post to your wall:
- Links to articles related to your company or your industry
- Links to your blog posts
- Coupon codes for fans to save on your products
- New product announcements
- Links to online tools your fans might find useful
Again, make sure that your posts are useful. Also, don’t post more than a few times each day unless there’s a special event going on.
Ask Your Fans Questions
Getting your fans involved with your page is a great way to inspire loyalty.
Asking questions in your updates gets people involved, but on their own terms. What you ask depends largely on your product and your niche, but asking open-ended questions usually garners the best responses. Asking opinions on a new product idea or project can be a good way to convince your fans that your company cares about what they want.
How To Monetize –
- Get more people to visit on your Facebook page.
- Start promoting any affiliate product relevant to the Facebook page’s topic.
- If possible, use Facebook ads to promote your posts and pages in a wider range of audience.
- More people buy products from through affiliate link more money you make.