What is Copywriting?

Copywriting is the act of writing “copy” for a client for the purpose of advertising or marketing, either for online or print media. The purpose of this copy is nearly always marketing and promotional, and can range from an “About Us” page for a company’s website, through to an outright sales pitch for a product or service.

 

What types of copywriting work can people do?

Copywriters can work in wide variety of areas and niches from …

B2B copywriting
Direct mail
Print advertising
Online advertising
Email marketing
TV scripts
Radio scripts
Press releases
Billboards
Brochures
Catalogs
PPC ads
SEO copywriting
Social media
Tech copywriting

 

You will have to learn the concept of psychology behind succesful copywriting which might take time according to your learning speed, following are the skills required to start copywriting;

 

  • Language Competency
  • Appropriate Tone
  • Working Knowledge of SEO

 

  1. Language competency is simply the ability to write fluently in the language your client requires. If English is your only language there’s no sense in taking on a German copywriting gig.
  2. While you can make a respectable amount copywriting in only one language, tone is a different matter. You will soon find that various copywriting jobs require different tones in their copy such as casual, formal, technical, and more. Being unable to switch between these tones will severely limit the number of jobs you can take.
  3. And SEO (Search Engine Optimisation) is the dark art of writing content that is “search engine friendly”, a subject that is ever changing and deserves a hub of its own. Needless to say there is plenty of information online about this. Or, if you prefer a more curated approach.

Example:

Let’s say I am working for a company that has a webpage which gets 1 out of 100 visitors to buy something.

If I am a copywriter, I would figure out how to make 10 out of 100 of those people buy. This means 10x more sales from the SAME web-page.

A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.

The web offers numerous ways for writers to make money online.

And the great thing about the web is that it provides profitable opportunities for just about every kind of writer.

So whether you are a sales copywriter, an editorial writer, a story-teller or a conversational writer … you can find the online writing opportunity that’s a perfect fit for you.

How to get Copywriting Work –

In the old days of the Internet you would find copywriting work the same way you would find any work as a self-employed entity; you would advertise your services and pitch clients, almost certainly requiring you to set up a website and hope people view it. Fortunately, among the many advances there have been in online money earning opportunities, many more ways to get copywriting work have emerged.

 

How much do copywriters make?

Not every person earning money online is a millionaire entrepreneur or an insanely famous YouTuber; many just work quietly away earning a modest living from the comfort of their own home performing various work for their clients.

The advantages to this kind of life are obvious; working on your own timetable, making as much or as little as you’re prepared to work for, not having to worry about a commute… all the things that get pitched to you by online marketing scams. The difference between those scams and working online is that you can actually earn money by working for it. Copywriting is one such method of earning an income online without relying on schemes or business plans or going viral on YouTube.

 

According to Nicki Krawczyk, a copywriting coach, “a new (trained) copywriter could make anywhere in the $25 to $35 per hour range, so you’re looking at beginning salaries between roughly $52,000 and $62,000.” Copywriters with more experience and that can generate higher conversion rates and proven results can earn much, much more.

 

There are a couple of routes you can take with copywriting. One you can work for an ad agency as an employee, or you can start your own freelance copywriting business. Most ad agencies will require you to have a marketing or advertising degree, which is one reason why many copywriters choose to freelance. Plus, you can make more money as a freelancer.

Here are some of the best places to search for freelance copywriting jobs.

  • crowdsource.com
  • textbroker.com
  • writeraccess.com
  • indeed.com
  • linkedin.com
  • writeraccess.com
  • upwork.com

 

 

 

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