1.1 A Brief History of YouTube
If you’re an Internet-savvy geek it may be difficult to remember a time when YouTube didn’t exist. Yet it wasn’t so long ago that the site was little more than an idea in the minds of its founders Steven Chen, Chad Hurley and Jawed Karim.
The site opened in 2005, and the first video was uploaded on April 23rd. Within a year, the site was receiving over 100 million page views per day. Even in the world of online business this kind of growth was astonishing. Easy online video sharing went from a dream to a basic reality of the Internet within months.
As a result the site garnered a lot of attention from other, larger companies. Chief among them was Google, which paid $1.65 million (in Google stock) for the company in November of 2006.
Today, YouTube receives over five billion page views daily. Video length restrictions were slowly raised and then lifted, the interface was redesigned several times, and rentals of theatrical releases were made available.
Yet all of this change hasn’t altered the basic reason for YouTube’s existence – sharing video. For some it is a way of sharing the latest video of the kids (or cats). For others, it is a way of making a living.
1.2 Content Consumption vs. Content Production
There are really two sides to the YouTube coin: consumption and production. YouTube is unique from most other forms of media because it allows people using the service to both view content and create it. Becoming a content creator doesn’t require any special permission: all you need is an account and a video file to upload.
Despite this ease, there is still a significant difference between the parts of the site that content consumers and content producers need to access. Many people who use YouTube will do so without ever taking a serious look at the production elements of the site, such as the online editor.
On the other hand, a smaller number of people will spend most of their time on the site staring at the production interface. These producers will be uploading and editing videos, managing advertisements and parsing video traffic data for important trends
This guide will be dealing with both sides of the YouTube coin. Since each is separate from the others you will find that some chapters deal almost entirely with content consumption while other chapters deal almost entirely with content production. Those looking for information about YouTube’s web interface as well as alternative ways to access the site should focus on chapters 2 and 3.
Of course, some people will be both consumers and producers, so you’ll likely find this entire guide useful – even if some parts are more applicable than others.
- The YouTube Interface
2.1 Registering Your Account
There’s a good chance that you already have a YouTube account. But not everyone is a YouTube fanatic, and those who only browse content may have viewed the site for years without a login.
Creating an account is painless. Go to YouTube.com or google.com, if you don’t have account press create button located on the top of page you’ll be taken to a “Create a new Google Account” page. That’s right – in order to create a YouTube account, you need to create a Google account. What does that mean?
Well, you won’t just have a YouTube account. You’ll also have a Gmail account. If you already have a Gmail account you don’t need to register for YouTube. You can log into YouTube with your Gmail login and password.
And really, that is about it. At the time of early 2012 Google does not require that new users signing up for a Google Account register with Google+. You will have the option, and when you are logged into Gmail and other Google services without a Google+ account you will see a tempting “You+” option lurking in various interface elements.
2.2 Get with the Channel
When YouTube was first released, it organized videos based on the type of content more than anything else. Since there weren’t many videos, and the site was intended primarily for sharing, this worked well enough.
But time changes a site and its audience. As YouTube became an Internet sensation some content producers started to use it as a platform for launching their own creative projects. This resulted in the dominance of channels.
If you’re unfamiliar with YouTube, the word “channel” might be confusing. YouTube’s channels don’t operate anything like a traditional TV channel. In fact, a “channel” on YouTube is nothing more than a specific YouTube account. For example, you might subscribe to Your Well Wisher’s channel, and in doing so you are subscribing to videos uploaded by that account. But you’re not subscribing to a general selection of any related videos or even internet related videos. You’re simply subscribing to videos uploaded by Your Well Wisher..
Content from the channels that you have subscribed to will appear on the main YouTube page when you are logged into your account. If you don’t have any subscriptions, or if you’re not logged in, you’ll be given a general selection of popular and sponsored content. This content can be annoyingly random. That means subscribing to channels is a requirement if you’d like to start narrowing down the selection of videos to those relevant to your interests.
When you subscribe to a channel you don’t just see their videos on the main YouTube page. You also see the channel’s name and icon appear in a subscriptions sidebar on the left side of the page. If you are subscribed to many channels they won’t all appear, so you’ll have to click “see all” to open a full-page expanded interface. You can also unsubscribe to channels on this page by (counter-intuitively) clicking on the subscribed button.
2.3 Finding New Videos
YouTube’s does make it easy to stay up-to-date with content you love, but it also buries video categories. This can make finding new content harder when you just want to browse the Tube.
There are easy ways to find new videos, however. The easiest is probably the big “Add Channels” button that is at the top of the left sidebar. Clicking on this will present you with channels that you’ve already visited frequently, or that YouTube thinks you will like. There is also a “suggested channels” section that appears low on the left sidebar when you’re on YouTube’s main page. These suggested channels are based on the ones you’ve already subscribed to, so they should be relevant to your interests.
This still keeps you in a somewhat limited loop of channels, however. If you really want to look for something new you’ll need to check out the sections listed under “From YouTube” on the left sidebar. Here you’ll find new videos that are trending or already popular. You’ll also find old-fashioned categories (just click “see all” under the “From YouTube” section). YouTube has gone out of its way to obscure categories from your view, but they’re still there, and you can still browse them.
3 . How To Start A Profitable YouTube Channel;
Starting a YouTube Channel is the simplest way of making money online and needs no investment.YouTube gets almost 5 billion video views per day as mentioned in chapter 1, which proves its power on the internet.Felix Kjellberg, the owner of PewDiePie (a Youtube account has earned 12 million dollors in 2015 by running a single youTube channel. And find below the list of top ten richest Indians who selected YouTube as there career.
Top 10 Richest Indian Millionaires Who Selected YouTube as a Career
For the fast-paced tech savvy world, visiting YouTube is almost like performing a daily prayer. It is one of the most entertaining and educative media on social network. Numerous videos get uploaded every passing hour. Recognizing the craze of the YouTube culture in the current scenario, these dynamic individuals with a creative streak and the knack of recognizing the nerve of the consumer world are writing their own YouTube destinies. They have carved a niche for themselves in the techno-world by becoming the Richest Indian millionaires in the world of entertainment via YouTube.
A housewife who is super-excellent in cooking, an avid gamer who uploads walk-throughs on YouTube, a beautician who can teach you different art of makeup and beauty, a gym trainer who can instruct you how to strengthen your and tone body, these people might not have anything in common, but they are part of a new breed of entrepreneurs who are using YouTube as a source of their income by creating the original content. They are truly called as India’s YouTube stars.
Presenting to you Top Indian YouTubers, the dynamic individuals who belong to a diversified pool of content in entertainment and education media and are doing amazingly great to gain the impressive traffic in the form of subscribers. From the numerous YouTubers, we have sieved perfect players who are in the list of richest Indian millionaires, have a look at the most awaited millionaires aka YouTubers in India.
1. Nisha Madhulika
Nisha Madhulika is passionate about cooking various dishes which have an the USP of of Ghar Ka Khaana (Home-Made food) feel to it. Her videos are a trip to paradise for vegetarians. The channel by Nisha Madhulika refreshingly dishes out the most popular vegetarian Indian food items picked up from various states. The uniqueness of this YouTube channel is that the episodes come with English sub-titles to cater to the non-Hindi speaking belt. India’s renowned chef Sanjeev Kapoor is the number one ranker when it comes to being a top contender for food presentations, but he is not an indigenous YouTube star like Nisha Madhulika.
2. Tanmay Bhat of AIB
Next in our list of richest Indian Millionaires is Tanmay Bhat of the famous comedy show AIB (All India Bakchod). Very less people know that before AIB, Tanmay had been writing screenplays for the prestigious Filmfare Awards and TV shows like “Oye it’s Friday” as well as also for channels like, MTV and Channel V. He initially started out as a young blogger and later co-founded AIB with Gursimran Khamba. His rise to fame through AIBKnockout has been quite phenomenal.
GeekyRanjit needs no introduction? The gizmo and gadgets freak literally worship him. GeekyRanjit is one famous YouTuber in India whose word comes to being a holy grail when it comes to cell phones, providing you with the honest reviews about the latest technology to hit the market like smartphones, tabs and phablets. His USP is his detailed reviews about any latest gadget right from the un-boxing the product to the details regarding pros and cons of the gizmo. He communicates in a simple English language and is famous to conduct live questionnaire series and has his own channel trailer. Way to go GeekyRanjit! For those on the other side of the spectrum, check him out here:
4. Kanan Gill, The Stand-up comedian and YouTuber Of India
It is actually a tough job to bring smiles on others faces. But these comedians do their job with sheer perfection. Kanan Gill is one of them. Going back in his initial school days, he used to be a short and fat as a child. He started cooking stories just to be acknowledged as another cool dude in the school and right there his long affair with the world of world started! Pretentious Movie Review was born out of a sheer necessity to critically analyze Bollywood films and trash them mercilessly on the fundamentals of editing, composition and yes… the STORRRYYY!! This guy is really doing a bang-up work in the YouTube ecosystem.
5. Shruti Arjun Anand
Do you wish to look glamorous without sending a fortune? Do you look for and watch DIY hair and makeup videos regularly, ye are not confident about goiing about it on your own? Well, your search ends here. Shruti Anand runs a YouTube channel which is exclusively meant for Indian skin tones. With a plethora of glamorous DIY (Do It Yourself) hair and makeup do’s and fixes this one stand out from the crowd. The USP of this channel lies in the fact that there are certain small segments within her channel that are exclusively devoted to outfit for the day and the various henna designs, hair styles, makeup tutorials that are perfectly embedded in decent videos. So all the beauty queens out here, check her out here:
6. Arunabh Kumar of TVF
A well-educated personality, an alumnus of IIT Kharagpur, Arunabh Kumar has shared snippets of his childhood number of times. Grown with a stringent, strict father who was anti-movie and Arunabh himself discovered his love for arts and creativity through the dramatic society of Kharagpur was actually a state of rebel. Arunabh became a runaway hit in entertainment media in the New Media Network and is the 2nd biggest company to do that. Well done Arunabh!
7. Sanjay Thumma of VahRehVah
Sanjay is synonymous with cooking lip-smacking Indian delicacies every week and his YouTube channel has an impressive subscriber base of 4, 00,000. Being famous, he gets to endorse different kitchen appliances and one such product is Philip Air Fryer, the series being ‘Philips Super Chef’. Sanjay loves to make the simple Indian recipes with the easily available ingredients in the kitchen thus making cooking a simple and a joyful experience. “Dabba Biryani” and Chicken 65 are one of his famous dishes. It is interesting to note that all his videos are both shot and edited by his wife Rajni.
8. Vikram Yadav
A doctor by profession is the most a simple person on our list of Richest Indian Millionaires. He contributes various medical and surgery related information on his channel. He also uploads videos of the operations or surgeries performed for the benefit of medical students thereby helping them with the practical knowledge of surgeries. He also talks about health issues in life and their treatments. A healthy subscriber base of over a lakh is maintained on his YouTube channel.
9. Scherezade Shroff
A cool welcome by Scherezade in each video ‘Hi Guys’ is very delighting. She is sugar, spice and everything niceand helps young girls to look their best with hair styles and makeup tutorials. She has certain other segments in her channel such as Tag and 3 Minute make up channel. She has an affiliation with various cosmetic and beauty brands. Hey Young girls out there, check out her channel here:
10. Chef Harpal Singh
Last but not the least in the list of Richest Indian Millionaires is famous Chef Harpal Singh. The chef goes by the ever smiling signature as a happy and smiling ‘Singh’. He makes use of decent animations with a good voice over to recap the method of his lip-smacking preparations. All the mouth savory dishes prepared by Chef Harpal Singh have a blend of the ‘Punjabi Tadka’. Unlike Nisha Madhulika, he is more into non-veg recipes and has an impressive subscriber base.
You too can see such success if you capitalize on the opportunity that YouTube provides us currently. For complete guide you can refer below listed eBooks
Suitable For –
People who love to create videos, like to talk in front of camera, shoot documentaries or short films.
Skills Required –
Ability to create a video using software tools or record a video using your mobile phone or camcorder.
Time Required For Starting a YouTube Channel –
Virtually you can start within minutes, you will have to visit YouTube.com, create a channel and upload videos.
1 . Create a Youtube channel around a specific theme such as humor, tutorial, recipe, reviews etc. Don’t just go out create any random unrelated video channel.
For example. If you love gadgets you can create a gadget reviews channel where you can post review videos of the latest gadgets and help people to decide whether it’s a right choice for them.
2 . Select theme in which your are really interested. Analyze other videos realted to your topic, see how many views those videos get.
It will help you to get an overview of how many people are interested in your theme.
3 . Generally more the views more beneficial the theme is. As more people are searching for it.
4 . Check out if there is any missing concept in the currently existing videos related to your theme.
You can cover these concepts in your videos to fetch more views.
5 . Give your best to engage with your audience. Study comments people leave on your videos, learn the hidden expectations that your audience has from you.
6 . Try to find out what they like about your videos and what they don’t. Study which videos get the highest retention rate and find the reasons behind them.
- Spy on your competitors and try to model the things that are working for them. But never try to copy them, always maintain your uniqueness.
8 . Always try to improvise each new video from the last one.
So when you look at your first videos after few years, you should think aww how bad I was earlier.
That’s a good sign; it shows that you have improved.
9 . Experiment, Experiment, and experiment. Never fear to try something new and see how it works.
Experiments are the only way where you can find new and existing stuff which can catapult you way ahead of your competitors.
- Finally try to collaborate with other youtuber’s who are doing similar work.
Learn their strategies and mindset. Working together can do wonders for your channel.
11 . Have fun. Do the things that you love and enjoy your life.
How to monetize –
The general rule for monetization in YouTube is very simple. More views your video get, more money you will earn.
You will just have to enable the monetize options in your channel settings.
It’s very simple.